Case Study: Social Media and Bonanza
For more tips on perfecting your listings and sharing on social media, make sure to check out these resources on Bonanza:
- Perfecting your item images
- How can I Increase my sales on Bonanza?
- How to use social media for Webstores
- How to share your listings via social media
- 10 effective ways to get stellar customer feedback
The world of social media is fast-paced and constantly evolving. It is important to stay up to date on changes to social sites as well as best practices and tips. To do this we recommend following your favorite social content providers. Here are some of our favorites:
Don't forget, we’re running an anniversary contest where you can rack up points for completing certain actions. These actions range from low impact (like visiting our Facebook page) to high impact (like signing up for an annual membership) and their point values scale accordingly. For example, you’ll automatically get 5 points for being a Bonanza seller — go you!
Our first place winner will receive a Deluxe Booth Prize Package, which consists of:
- 1 TurboTraffic Package
- A Seller Spotlight
- A booth consultation
- A Custom Badge for profile Item(s) from your booth featured in a homepage HPL
- An Item feature on Facebook / Twitter
- Item feature on Instagram
- Featured item in newsletter
- A Bonanza T-shirt
- A Bonanza Sticker variety pack
On top of that, 5 additional winners will receive:
- 1 TurboTraffic Package
- Item feature on Instagram
Join the Cool Kids Club (trademark pending)
As a way to say thanks for using Bonanza, we are running our annual Membership sale promotion.
Save an additional 25% off annual Gold, Platinum, and Titan membership subscriptions, now through June 22nd.
Sign up now to save on membership-only features designed for professional sellers like you:
Purchasing an annual membership during our sale will save you up to $900 off the monthly subscription price. With no contracts required, what do you have to lose? Don’t miss this opportunity for huge savings on a membership that will benefit your business all year long.
- Attract up to 300% more shoppers with Turbo Traffic (Platinum, Titan)
- Up to 100,000 listings, no restrictions on digital downloads (Titan)
- More insight with advanced item stats (Gold, Platinum, Titan)
- Personalized care and consultations with our merchant account managers (Titan)
- More advertising channels with no additional commission (Titan)
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24 responses to Case Study: Social Media and Bonanza
A very helpful blog. I need lots of help with social media, and don’t know where to start. Lots of good tips here.
Thanks!
I wish that I liked social media more. It’s a good thing and a bad thing. Good thing, the name gets out there more. Bad thing is that it’s time-consuming and time is money, so it needs a balancing act and enough of a return to make up for the time spent promoting.
So glad we have turbo packs here and so glad our listings go to Google shopping.
Thanks for sharing. It is nice to see that Pinterest is right behind Facebook as a traffic generator. Pinterest is my preference.
Your help pages look very nice!!
Sharon
great ! thank you very much for that helpful info!
I tired facebook on the past and the Facebook not giving any sales for me , also i did try Instagram to ads and still I didn’t saw any sales from there , im using your ads system of 19% from the sale is fees !! and its too much but only this make for me sales so I hope you BONANZA WILL ADVERTISE our little community of sellers here, like other selling sites. because we almost not getting here sales , im trying to make titan membership and use 9% of ads and will see what it will give because this month was terrible!
best regards,
Adi Clothes.
I would not believe this graph. For us Facebook a waste of time. We even ran paid ads in 2016-2017 spent over $2000 as we where suckered into a contract. Til this day not one sale came from Facebook. For last month the ones we run free post on Pintrest was 96.8% of our Social Media sales Twitter 1.9% Instagram 1.3% Facebook 0%. And our busy internet days have always been Monday and Tuesday the past 4 years. So it you run auctions you want them to end on Monday or Tuesday. If you have a Store front Starting sales on Wednesday are good because Fri-Sun are the busy Store day. Don’t hurt to try paid ads just don’t invest alot until you can see if it work. We learned the hard way. Got burned by Facebook and Yelp. Google ads work but wasn’t enough profit for the high price. The few sales we get on Bonanza are from Google
Hi HawkinsFootwear,
Thanks for your message! It’s always valuable for us to hear the many perspectives of our sellers.
The data used in this infographic is the average for all Bonanza sellers. Selling on Bonanza is all about finding out what works best for your business, and we love providing resources for informed decision-making.
We love your insight about starting small – at Bonanza, we also run small tests to optimize our business. Happy to hear that Pinterest is working well for your booth!
Happy Anniversary :)
Grace
I am a one person business and do not have time or money for Facebook,etc.We need BONANZA TO ADVERTISE for us other than Google shopping.My views and sales continue to drop on Bonanza.I have sold the last 8 years online full-time on other auction sites.I average only 2 sales a month on Bonanza
Hi fantazy007,
Thanks for your message! Bonanza is all about supporting businesses of all sizes, whether a one-person operation or a multi-level online shop.
Effective advertising will vary greatly depending on what’s right for your business, which is why we created the Advertising Broadcaster. You can customize which channels you’d like your items advertised in, as well as specify the commission rate you’re willing to spend if a sale is made. Bonanza covers the advertising fees upfront, so there’s no risk to using the Broadcaster.
Sellers can currently choose to advertise their items on Google, Bing, eBay, our Affiliate networks, and on Bonanza itself via the Bonanza Promotions program. We are always researching additional ad channels, which will be available via the Broadcaster.
To access the Broadcaster, simply select “Advertise items” from the Selling dropdown menu in the upper lefthand corner of the site. You can also visit this help page for more information:
https://www.bonanza.com/site_help/booths_setup/bonanza_advertising_faq
Thanks, and happy selling!
Grace
Great information on Social Media. Interesting Stats! Many of our sales come from Pinterest and Google Shopping. Your presentation was engaging and very easy to follow…Thank You for posting!
Helpful tips. Thanks!
HawkinsFootwear, well put.
I always share new listings (from all platforms) to Pinterest, Instagram and facebook. Like “Hawkin’s Footware”, I agree Facebook does not generate any sales. How can I tell if a sale was generated from my Pinterest?
Thanks in advance,
Heidi
happy anniversary Bonanza!!
happy anniversary Bonanza
Too many times I have run specials and promo’s with no reaction. Facebook is far too time consuming as HawkinsFootwear has said in their post. Collectibles is tough and quirky market. Normal methods of advertising don’t always work
Excellent. Very useful information!
Well Done Bonanza !
Very interesting. Also interesting to see what others are saying.
for me Facebook has been a great source of sales with a little effort on my part – I do not use the paid advertising but post in the various groups that I belong to there
I have heard Twitter is a very big traffic bringer (is bringer even a word) anyway I am making up new words today folks. So I was shocked to see that it is 1% is that graph correct? How could twitter only be 1%? and instagram is a huge traffic bringer for me. I guess I will be focusing on promoting on facebook and pinterest… still I can’t believe thats correct! crazy!
(it said I should leave a social media link if I comment so here it is my instagram? – @artisanjewelrygifts
Hi artisanjewelrygifts,
Since this is a special week,we’re going to allow “bringer” as a word! :) That graph you’re referring to is displaying sales that originated from Twitter and does not include the traffic brought from that platform. Additionally, the data used in this infographic is the average for all Bonanza sellers, so it might very from your experience!
Thanks for your message, and for choosing Bonanza!
Grace
Thank you for all the great and helpful tips!! Good luck everyone for the contest!
Happy Anniversary
I have to agree with HawkinsFootwear. At least for the product-type I sell, Pinterest seems to draw the most sales. I don’t purchase ads. I just use the FREE advertisement from sharing the link to my product.
Because I don’t have a cell phone, I can’t use Instagram. It would be interesting to see if I’d get much traffic from that source~~but not interested enough to pay for cell service.
I haven’t had many sales from Bonanza. But the listings are FREE, so I don’t mind.
Prob is that there’s too much competition on the Net. I wish people would realize that’s why sales are low. People seem to want to blame the website(s) they use.
I often hear “[Enter sales platform here] needs to advertise more. If they advertised more, we’d get more traffic.”
Other platforms are very well known and still the sales are slow for each seller on those sites.
It’s simply that the Net sales pie has been sliced so many times that no one seller can make a living off online sales.
This is just the nature of online biz.
Thank you, Bonanza for existing. I have fyn in the community, checking in every day to get my rewards, and I’m looking forward to more badges.
Please don’t take away the HPLs. Another site I used took away HPLs, which was how I expressed my creative personality online.
I do wish that HPLs for vintage/crafted items would be featured on the front page of this site. I know the pics don’t look as clean as new product pics do, but this site is suppose to help us crafters and resellers too.
Please consider this request.
Happy Anniversary Week at Bonanza !!!
+1! :)
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