Looks good to me!

The only suggestion I have [URL removed] in the description, put the specific information about the rug before the general information about jute. in Google Shopping, the most important keywords should be in the first 250 characters of the description…so words like “water repellent” and the info about meeting the Consumer Safety Standards should probably be in the beginning of the description.

I would mention the condition after the description of the item but before the shipping info.

I’d mention the measurements on their own line somewhere else besides the beginning. You want to keep that line for good keywords that Google organic will pick up on (and other search engines).

You could start the listing off like this…

Eco Friendly Jute Rug.

[URL removed] ____ (sorry, I’m not sure what the brand is here)
[URL removed] Reed.
[URL removed] Oval.
[URL removed] Pinecones with red berries, stenciled.
[URL removed] Earth tone.

Now what I put above, you could put this into a bullet format (like I did except I do not have the bullets there) or you could choose to elaborate using the info I placed above by putting it into paragraph format. Bullets are good because you can shorten what you are trying to say so that there are more excellent keywords that the search engines can pick up on.

You did such a nice job explaining the pros to a jute rug and what reed means. I’d put this info next….here’s where you start reeling the buyer in and I’d leave it as paragraph format.

“Jute is a reed, a sustainable resource that is eco-friendly & biodegradable! Jute is one of the strongest fibers known to man, used on seagoing ships before the invention of steel cables. Jute rugs withstand commercial use & can last a lifetime in the home. Jute has natural water repellent characteristics, & water cannot damage a rug woven from jute fiber. Jute is also naturally moth proof! This rug meets the Consumer Products Safety Commission Standard FF-2-70 for flammability. What this really means is that it will not ignite, so it’s perfect for near the fireplace!”

Now here is (or even above the paragraph where you went on to describe the pros to a jute rug and what reed means) is where I would put the measurements and then the cleaning instructions.

*[URL removed] 30 by 20 inches.

*Cleaning [URL removed] This jute rug can be cleaned with soap & water, with a mild carpet shampoo, or commercially dry-cleaned. Vacuum normally. Do not machine wash.

And then here is where I’d put the condition of the listing.

Brand new item

And then now I’d go on to mention the other stuff that you had in the bottom of your listing

*[URL removed] Buy multiple items with the code “ER1” & get a discount! Just go to my booth and put “ER1LISTING” in the search field, or Click Here.

Click 4 More Home Decor!

Ships To U.S.A. Only. The only moneyorders I accept are U.S. Post Office brand. Return [URL removed] This sale is final. No returns, refunds, exchanges, or credits.

I’ll get the hang of this eventually!