Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena Author: Murray, Brian H. Publication:New York : AMACOM, 2003-10-31 Binding: Hardcover Edition: First Edition Condition: Used: Very Good Description: No Stock Photos! We photograph every item. Signed with an inscription by the author on the ffep; light edge wear to boards and jacket; Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. "Defending the Brand" introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue. From marketing and sales initiatives that discourage abuse to how to collect intelligence on possible wrongdoers, this timely book is as valuable as it is fascinating. Punctuated with eye-opening stories from real companies like Home Depot, Disney, the Red Cross, Nintendo, and the Associated Press, "Defending the Brand" is a call to action for companies unwilling to compromise the power of their brands and the success of their products. Ref#: 034759 Subject: Business Visit our store for thousands more Books, Music, Movies More Sign Up for our store newsletter here! Kayleighbug Books Located in Cedar Grove, WV! Specializing in science fiction, fantasy, and horror since 1998. Member: IOBA, ABA Shipping YES, We combine shipping! Total shipping charge will be calculated at checkout based on the combined weight of the items you order. Listing information photos copyright 1998-2024 Kayleighbug Books