Loreal Majirel High Lift Ash+ Ionene G Incell Loreal Majirel Hair Color High Lift Ionene G Incell (HL Ash+)-Also Known As .11/BB This is a permanent color with Ionene technology for uncompromised comfort. Lightens up to 4 levels in 35 minutes. Covers up to 100% of white hair. Easy to mix and apply. Leaves hair with sublime shine feeling intensely nourished and hydrated until the next color treatment. Loreal Majirel makes hair softer than before the coloring process. Mix 1 to 1 ratio. Made in Spain ATTENTION: These products require professional expertise. The seller is not liable for any adverse outcome resulting from the use of this product. SIZE: 1.7 fl. oz. / 48 ml Tube NEW, UNUSED PRODUCT PICTURE OF ACTUAL ITEM SOLD PRICE: $14.00 Each FREE SHIPPING IN THE UNITED STATES A DEVELOPER IS REQUIRED FOR COLOR TO ACTIVATE CORRECTLY (DEVELOPER SOLD SEPARATELY) FOR PROFESSIONAL USE ONLY ~ BLUESTAR IS NOT RESPONSIBLE FOR ERRORS MADE BY NON-PROFESSIONALS THANK YOU FOR SHOPPING BLUESTAR BEAUTY STORE Listing Updated/Revised as of 2/13/2025 {AB}