Rich, vibrant, shiny hair color is just a click away! Wella Color Charm Gel Hair Color is a permanent hair dye that comes in a gel form for easy application. Choose from a range of gorgeous colors, from frosty ash to nutmeg. There are both cool and warm tones to choose from. When used with a hair color developer, this gel hair color penetrates deeply into your hair strands to give you an even, long-lasting color result. Get up to 100% grey coverage with just one application! This effective gel hair dye was formulated with Gelfuse technology. The technology not only enhances the intensity of the hair color but helps the dye molecules fuse with your hair strands to make the color last longer. Excellent gray coverage Great conditioning