Aveda Shampure Nurturing Shampoo gently cleanses while providing weightless nourishment, making it perfect for everyday use. This 96% naturally derived formula is enriched with abyssinian oil, which helps to hydrate and soften hair without leaving it heavy or greasy. Designed for fine to medium hair types, it ensures a light and refreshing cleanse while maintaining long-lasting nourishment. Infused with Avedaa??s signature Shampure aroma, a calming blend of 25 pure flower and plant essences including organic lavender, petitgrain, and ylang ylang, this shampoo transforms your hair care routine into a soothing experience. Product Features: Lightweight Nourishment: Hydrates and softens hair without adding weight. Gentle Daily Cleanse: Removes impurities while preserving moisture balance. Silicone-Free Formula: Provides a fresh, clean feel without residue. Abyssinian Oil Infusion: Supports hair hydration and shine. Signature Aroma: Features a calming blend of 25 pure flower and plant essences. How to Use: Massage into wet hair, lather thoroughly, and rinse. For best results, follow with Shampure Nurturing Conditioner.