All Avon products stamped date on item, this is produced date and expiry 3 years past this date. All you need to know: Hey beautiful. Thinking of going under the knife to lift, smooth and define your contours? Stop! See and feel the Anew facelift effect with Anew Platinum Lift Tighten Lifting Serum. We?ve bottled it just for you. This age-defying serum is formulated with lifting biopolymers and our exclusive and award-winning Protinol? that gives your skin a dual-collagen boost to restore years of collagen loss. The result: Your skin has a lifted look in an instant; in 1 week, fine lines appear smoother; and in 2 weeks, you?ll experience a firming and tightening effect that helps give your facial contours a more defined look*. 30ml Why you?ll love it: ? This face serum supercharges the benefits of your day and night moisturiser, giving you more effective results. ? You?ll enjoy a lifted look that lasts all day as well as a firmer feel, increased elasticity and youthful contours. ? Helps boost your skin?s own hyaluronic acid production** so it feels moisturised and plumper. What?s in:? Protinol? Technology to boost collagen and strengthen your skin?s surface; and biopolymers for a lifted effect. What?s out: Thinking a facelift is the only way to firm, smooth and define your contours. How to use it: Complete your skincare set This face treatment pairs perfectly with Anew Platinum Lift Tighten Day and Night Creams - so get all three for the best age-defying results. Perfect the technique After cleansing, massage one pump of the serum all over your face and neck until it?s fully absorbed. Do so once a day, either in the morning or evening. Always remember your moisturiser Follow with your day or night cream.