SUPER GUIDE: Business Model Canvas Explained The Super Guide about Business Model Canvas Explained is a complete guide on what exactly a business model canvas is and how to go about constructing yours correctly. Table of content Introduction What Is Business Model Canvas? What Are The Benefits Of The Bmc? It Is Focused Bmc Is Clear And Concise Targets Customers’ Needs Reduces The Risk Of Failure Scientific Framework Visual Format Accessibility Flexibility Business Model Canvas Blocks Explained Customer Segment Why Is Customer Segmentation Important? More Effective Messaging Improved Products Improved Customer Targeting Higher Returns On Marketing Investments Customer Segmentation Models Demographic Geographic Psychographic Technographic Behavioral Needs-Based Value-Based How To Determine Customer Segment? Depth Of Pain Budget Reach Market Size Value Types Of Customer Segments Mass Market Niche Market Segmented Diversified Multilateral Platform (Or Multilateral Markets) Value Proposition Elements For Value Creation Newness Performance Personalization Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability How To Design A Value Proposition Distribution Channels Why Are Distribution Channels Important? Timely Delivery Of Products Maintain Stock Of Products Provides Market Information Promotion Of Goods Provide Finance Generates Employment Distribution Of Risk Phases Of The Distribution Channel Awareness Evaluation Purchase Delivery After-Sales 3 Forms Of Distribution Channels Direct Distribution Channel Indirect Distribution Channel Hybrid Distribution Channel Types Of Distribution Channels Personal Sale Internet Telephone Traditional And Electronic Mail Retailers Representatives Distributors How To Choose The Right Distribution Channel For Your Product Consider Your Company’s Goals Be Practical Look For Natural Partners Minimize Conflict Customer Relationship Motivations For Customer Relationships Customer Acquisition Content Marketing Email Marketing Social Media Marketing Customer Retention Defending A Point Of View Invoking The Ego Reducing Pain Offering Extra Benefits Making Personal Maintaining Quality Choosing The Communication Channel Sales Expansion Customer Relationship Categories Self-Service Automated Services Communities Personal Assistance Dedicated Personal Assistance Co-Creation Importance Of Customer Relationships Revenue Streams How To Choose Your Revenue Streams Choose The Most Realistic Stream Extend Your Value Attract The Right Investors Be Flexible Different Ways To Generate Revenue Streams Direct Sales Freemium Asset Sale Usage Fee Subscription Fee Lending, Renting, Or Leasing Licensing Brokerage Fee Advertising Pricing Mechanisms In The Fixed-Price System List Pricing Product Feature Dependent Customer Segment Dependent Volume Dependent In The System Of Dynamic Price Negotiation (Bargaining) Yield Management Real-Time Market Auctioning Key Resources Types Of Key Resources Tangible Intangible Human Financial Key Resources And Value Propositions Product-Driven Businesses Scope-Driven Businesses Infrastructure-Driven Businesses How To Determine Your Key Resources Key Activities Categories Of Key Activities Production Problem-Solving Platform/Network Typical Activities Research And Development New Product Research New Product Development Updates Of Existing Products Quality Checks Innovation Production Product Selection And Design Production Process Selection Correct Production Capacity Production Planning Production Control Quality And Cost Control Inventory Control Machine Maintenance And Replacement Marketing Strategy Market Research Product Development Communications Sales Support Events Sales And Customer Service Which Key Activities Are Critical To Your Value Proposition? Brainstorm And Interview Work With A Capability Map Work With An Operating Model Key Partners Types Of Key Partners Supplier Non-Competitors Joint Ventures Co-Opetition Motivations For Partnerships Optimization And Economy Of Scale Reduction Of Risk And Uncertainty Acquisition Of Particular Resources And Activities Observations When Selecting Key Partners Cost Structure Cost Structure Types Value-Driven Structure Cost-Driven Structure Characteristics Fixed Costs Variable Costs Economies Of Scale Economies Of Scope Importance Of Cost Structures What To Ask When Creating A Cost Structure Real Examples Of The Business Model Canvas Airbnb’s Business Model Canvas Airbnb’s Customer Segments Airbnb’s Value Propositions Airbnb’s Channels Airbnb’s Customer Relationships Airbnb’s Revenue Streams Airbnb’s Key Resources Airbnb’s Key Activities Airbnb’s Key Partners Airbnb’s Cost Structure Linkedin’s Business Model Canvas Linkedin’s Customer Segments Linkedin’s Value Propositions Linkedin’s Channels Linkedin’s Customer Relationships Linkedin’s Revenue Streams Linkedin’s Key Resources Linkedin’s Key Activities Linkedin’s Key Partners Linkedin’s Cost Structure Google’s Business Model Canvas Google’s Customer Segments Google’s Value Propositions Google’s Channels Google’s Customer Relationships Google’s Revenue Streams Google’s Key Resources Google’s Key Activities Google’s Key Partners Google’s Cost Structure Facebook’s Business Model Canvas Facebook’s Customer Segments Facebook’s Value Propositions Facebook’s Channels Facebook’s Customer Relationships Facebook’s Revenue Streams Facebook’s Key Resources Facebook’s Key Activities Facebook’s Key Partners Facebook’s Cost Structure Apple’s Business Model Canvas Apple’s Customer Segments Apple’s Value Propositions Apple’s Channels Apple’s Customer Relationships Apple’s Revenue Streams Apple’s Key Resources Apple’s Key Activities Apple’s Key Partners Apple’s Cost Structure Amazon’s Business Model Canvas Amazon’s Customer Segments Amazon’s Value Propositions Amazon’s Channels Amazon’s Customer Relationships Amazon’s Revenue Streams Amazon’s Key Resources Amazon’s Key Activities Amazon’s Key Partners Amazon’s Cost Structure Uber’s Business Model Canvas Uber’s Customer Segments Uber’s Value Propositions Uber’s Channels Uber’s Customer Relationships Uber’s Revenue Streams Uber’s Key Resources Uber’s Key Activities Uber’s Key Partners Uber’s Cost Structure Netflix’s Business Model Canvas Netflix’s Customer Segments Netflix’s Value Propositions Netflix’s Channels Netflix’s Customer Relationships Netflix’s Revenue Streams Netflix’s Key Resources Netflix’s Key Activities Netflix’s Key Partners Netflix’s Cost Structure Nike’s Business Model Canvas Nike’s Customer Segments Nike’s Value Propositions Nike’s Channels Nike’s Customer Relationships Nike’s Revenue Streams Nike’s Key Resources Nike’s Key Activities Nike’s Key Partners Nike’s Cost Structure Starbucks’ Business Model Canvas Starbucks’ Customer Segments Starbucks’ Value Propositions Starbucks’ Channels Starbucks’ Customer Relationships Starbucks’ Revenue Streams Starbucks’ Key Resources Starbucks’ Key Activities Starbucks’ Key Partners Starbucks’ Cost Structure Sephora’s Business Model Canvas Sephora’s Customer Segments Sephora’s Value Propositions Sephora’s Channels Sephora’s Customer Relationships Sephora’s Revenue Streams Sephora’s Key Resources Sephora’s Key Activities Sephora’s Key Partners Sephora’s Cost Structure Ikea’s Business Model Canvas Ikea’s Customer Segments Ikea’s Value Propositions Ikea’s Channels Ikea’s Customer Relationships Ikea’s Revenue Streams Ikea’s Key Resources Ikea’s Key Activities Ikea’s Key Partners Ikea’s Cost Structure Walmart’s Business Model Canvas Walmart’s Customer Segments Walmart’s Value Propositions Walmart’s Channels Walmart’s Customer Relationships Walmart’s Revenue Streams Walmart’s Key Resources Walmart’s Key Activities Walmart’s Key Partners Walmart’s Cost Structure Zara’s Business Model Canvas Zara’s Customer Segments Zara’s Value Propositions Zara’s Channels Zara’s Customer Relationships Zara’s Revenue Streams Zara’s Key Resources Zara’s Key Activities Zara’s Key Partners Zara’s Cost Structure Mcdonald’s Business Model Canvas Mcdonald’s Customer Segments Mcdonald’s Value Propositions Mcdonald’s Channels Mcdonald’s Customer Relationships Mcdonald’s Revenue Streams Mcdonald’s Key Resources Mcdonald’s Key Activities Mcdonald’s Key Partners Mcdonald’s Cost Structure Spotify’s Business Model Canvas Spotify’s Customer Segments Spotify’s Value Propositions Value Propositions To Users Value Propositions To Content Creators Value Propositions To Advertisers Spotify’s Channels Spotify’s Customer Relationships Spotify’s Revenue Streams Spotify’s Key Resources Spotify’s Key Activities Spotify’s Key Partners Spotify’s Cost Structure Coca-Cola’s Business Model Canvas Coca-Cola Customer Segments Coca-Cola’s Value Propositions Coca-Cola’s Channels Coca-Cola’s Customer Relationships Coca-Cola’s Revenue Streams Coca-Cola’s Key Resources Coca-Cola’s Key Activities Coca-Cola’s Key Partners Coca-Cola’s Cost Structure Some Tips For Beginners A Step-By-Step Guide To Creating A Business Model Canvas Step 1: Customer Segments Segment Dimensions Segment Composition Problems, Needs, Habits Current Alternatives Output Step 2: Value Propositions Output Step 3: Channels Output Step 4: Customer Relationships Output Step 5: Revenue Streams Output Step 6: Key Activities Outputs Step 7: Key Resources Outputs Step 8: Key Partnerships Outputs Step 9: Cost Structure Outputs Step 10: Applications Analysis Core Applications Competitiveness What To Do After What Does The Business Model Canvas Lack? Strategy Is Not Taken Into Account There Can Be More To Profits Than Costs And Revenues It Is Not In The Right Order It Does Not Show Any Interconnections It Does Not Acknowledge The Company’s Role Within Its Ecosystem Competition, History, And Other External Factors Are Absent Conclusion Read an excerpt from this Business Model Canvas Explained Super Guide: “The Business Model Canvas (BMC) is a strategic management tool that provides a visual representation of a business’s plan for delivering value to its customers and making money. It is especially helpful for quickly conveying the key facets of a business on one page, instead of using an extensive traditional business plan spread across multiple pages. “ This is must-have knowledge for entrepreneurs and business model analysts and consultants. If you want to dominate business models this super guide was made especially for you. Product images are for illustrative purposes only