Reduce brassy tones in the hair and brighten hair's natural brilliance with the GIBS Silver Toning Shampoo. The GIBS Silver Toning Shampoo is a violet-based toning shampoo that offers gentle cleansing while also ensuring the health and integrity of your hair and scalp. This tone-enhancing shampoo also helps to balance out both the hair and scalp pH levels, while its biotin-infused formula boots hair's natural growth and strengthens each and every hair strand. The GIBS Silver Toning Shampoo's formula is free from harsh sulfates, parabens, and phthalates and is 100% cruelty-free and made in the USA. GIBS Silver Toning Shampoo Features Benefits: Reduces brassy or yellowish tones in the hair. Helps brighten the tone and color of natural or color-treated hair. Gentle cleansing, pH-balanced. Biotin boosts hair's natural growth by strengthening the hair. Sulfate Free, Paraben Free, Phthalate Free, Color Safe, Cruelty-Free, Made in USA