JOIGEL FIRM STYLING GEL We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that?s why we developed our firm-hold formula? so supportive, it gives those spirited tresses a run for their money. Perfect choice for: Hard-to-hold hair. Here?s how: One good dollop worked through damp hair is all you need, so apply a small dollop to hands and work evenly through damp hair. Air-dry or blow-dry as usual. The inside secret: No dehydrating alcohol here? but plenty of Panthenol (a natural humectant), UV protectants, and our strengthening Bio-Advanced Peptide Complex so hair stays shiny and healthy on a daily basis