The Keratin Smoothing Shampoo is infused with Argan Oil, Avocado Oil and Hydrolyzed Keratin to transform unruly frizz into shiny and healthy hair. Formulated to soften, smooth, and hydrate thick and coarse hair while adding a healthy, shiny, and silky glow to hair. Enhanced cleansing action gently cleanses and strengthens the hair by removing excessive oils and adding softness and shine with a nourishing botanical blend.