Gently cleanse and care for color-treated, medium to thick hair with Pravana Truity Daily Cleanse Vegan Shampoo, a plant-powered formula crafted to protect, hydrate, and restore. Ideal for straight to wavy textures, this shampoo features a blend of sunflower seed oil, hydrolyzed keratin, coconut oil, and elfe flower extract to maintain vibrancy, softness, and strength-all without silicones. Formulated for color-treated, medium to thick hair Gently removes impurities while maintaining moisture Infused with sunflower seed oil and coconut oil for hydration and shine Hydrolyzed keratin helps strengthen and repair damaged strands Silicone-free, vegan formula with naturally derived ingredients Ideal for straight to wavy hair types Achieve clean, nourished, and radiant hair with this gentle, vegan daily shampoo designed to preserve your color and enhance natural beauty.