HIGH-PERFORMANCE HAIR COLOR Enriched with precious essential oils and Mediterranean Wild Herb extracts. Incredible grey coverage, vibrant color and luminous shine! Available in 80+ colors. KEY BENEFITS: Rich, luminous, long-lasting color, intermixable shades, unique formulation that allows for semi, demi, permanent in one tube. ChromaPrism Technology helps ensure deeper, longer-lasting color results, low ammonia with coverage and tonal series 1.0%–1.8% (High Lift/Super Lift have slightly higher alkali). Low to zero odor, balanced protein moisture base that is ideal for all hair types. ProRituals Hair Color Cream contains a double pigment system. This will give the colorist the maximum amount of available dye at every level in every tone without losing calibration. True Neutral Natural deep rich brown coverage True neutral tone (cool brown) Complete gray coverage Maximum amount of dye at every level