Introducing Rolda Cosmetics—the brand for men who want the best looking smelling hair. The water-based Force Hair Pomade has a masculine fragrance and provides medium hold medium shine, making it perfect for any hairstyle all day hold. Its water-based formula contains an organic extract, Aloe Vera, to help soften hydrate the hair. It is perfect for all day styling hold without leaving any residues or flakes and washing out easily. The Force Hair Pomade is free from damaging ingredients such as alcohol is the perfect solution for keeping your hair in place all day long! As always Made for Men, Approved by Barbers. Benefits: • Modern Pleasant Fragrance • Residue Free • Non-Greasy • Water Based Formula • Medium Hold • Medium Shine