Rusk Deepshine Ultra High Lift Shades RUSK Deepshine Permanent Conditioning Cream Color utilizes the most advanced haircolor technology from Italy. Micro Pure Pigment Technology ensures haircolor molecules penetrate deeply, producing longer-lasting results. Advanced Marine Therapy evens out porosity and seals the cuticle to improve the overall strength and integrity of the hair. This permanent haircolor provides incredible color clarity, yielding consistently silky, shiny results. - Propriety Blend Of Marine Extracts DELIVER nourishing benefits to seal, strengthen and protect hair throughout the coloring process - Saturates each strand with rich, vibrant color - Provides long-lasting results - Delivers incredible shine - Leaves hair looking and feeling healthy - Provides 100% gray coverage - Economical to use; standard mixing ratio 1:1 1/2 - Mix with Deepshine Shine Enhancing Cream Developers for optimum color results. Choose the appropriate developer depending on whether you need to lift or deposit color. - Mixing ratio for a standard Deepshine color formulation is 1 part color to 1 parts developer.