New Formula is Now Sulfate Free! Clarifying Demineralizing Shampoo (CDS) removes old product build up, chemicals, minerals and free metals. The blend of amino acids restores the hair improves the overall hair health. Because natural chelating ingredients are used, it is not as harsh stripping as most demineralizing shampoos. The hair is left softer and is protected from free radical damage. Benefits: Removes product build up Demineralizes free metals minerals Amino acids restores hair Helps smooth hair improves shine Highly concentrated Use before color or other chemical services Features: 5.5 pH. Sodium Cocoyl Isethionate, derived from coconut oil, is used for its mild cleansing action and moisture retention properties. Panthenol improves the condition of damaged hair. Aloe Leaf Extract, Rosemary Extract Yarrow are added to stimulate collagen, promote hair growth produce gloss shine.