#mydentity #MyHero Collagen Powder Revolutionary powder additive that mixes into any color/lightener formula to prevent damage before it starts. Protects reinforces by creating a protective barrier around the hair structure to prevent damage before it starts Collagen Amino Acids deliver conditioning properties for added protection Succinic Acid forms bridges between broken Keratin chains to further strengthen hair while processing No noticeable difference to formula appearance or viscosity No effect to color/lightening results No additional processing time needed