Niacinamide! 15 grams 1) Effective moisturizer 2) Treats inflammation 3) Helps repair DNA damage caused by UVR and can lessen UVR-induced erythema (E. Jacobson, et al: Optimizing the energy status of skin cells during solar radiation:J. Photochem. Photobiol.:2001: 63: pp 141-147) 4) Improves skin firmness, skin tone, fine lines, and wrinkles (P.K. Farris, MD: Cosmeceuticals. A Review of the Science Behind the Claims: Cosmetic Dermatology: March 2003: Vol. 16: No 3: pp 59-66) 5) It helps skin resist photodamage and delays onset of certain types of photodamage 6) Reduces yellowing, wrinkling, red blotchiness, and hyperpigmentation (Bissett DL, Miyamoto K, Sun P, Li J, Berge CA.) 7) Stimulates synthesis of collagen, involoucrin, filigrn and keratin (in vitro) (British Journal of Dermatology: 2000: 143: pp 524 -531) 8) Increases biosynthesis of ceramides and other strateum corneum lipids to improve skin barrier (in vivo) (British Journal of Dermatology: 2000: 143: pp 524 -531) 9) Decrease hyperpigmentation and increase skin lightness (T. Hakozaki, et al: The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer: British Journal of Dermatology:2002:147:pp 20-31) 10) enhances cutaneous exfoliation of the skin (P .K. Farris, MD: Cosmeceuticals. A Review of the Science Behind the Claims: Cosmetic Dermatology: March 2003: Vol. 16: No 3: pp 59-66) Its a favorite ingredient of Dr. Baumann and is on Paula Begoun's A-list of anti-aging ingredients Now YOU can try it yourself! Create your own $AVE! Dissolves Quickly in Water Use Rate 4% Seek no more! This is it! It's in!!! Water Soluble Use Rate = 4% GREAT VALUE! As a dietary supplement, take 100 mg (1/32 tsp) to 500 mg (scant 3/16 tsp) daily with meals, or as directed by physician. Skin Care Formulators know about this magical ingredient, now you do, too! Supplied in Powder Form DOUBLE BAGGED Excellent for preventing/treating sun tissue damage or formulations made for moisturizers, massage therapy, under-eye gels, anyplace where cell renewal and regeneration is the object. Excellent to make foot cream for Diabetic feet, too~! The same ingredient used in HUNDREDS of successful products Worldwide! Brand New! Never Used! Just Bid Now! Check out our other items! Be sure to add us to your favorites list! Sign up for my newsletters by adding my Store to your Favorites We combine shipping! View more great items