ALTERNA Professional Caviar Anti-Aging DENSIFYING Shampoo helps to provide texture to fine, thinning, fragile hair as it cleanses. It also helps eliminate follicle-clogging impurities and excess product build-up, revealing healthier, thicker-looking hair. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair. Regimen is proven to provide significant improvements in hair texture, thickness and overall condition with regular use vs. untreated hair. Instantly and visibly strengthens, protects and adds resiliency to damaged strands Targets and fills cracks and fissures in the hair's external structure Smooths and seals the cuticle layer to provide protection, and a smoother look and feel Works to add and maintain moisture levels to soften strands and add shine Reduces blow-dry time Free of added Parabens, SLS/SLES Sulfates and Synthetic Color