This is a world class professional Infrared Ionic Straightener designed by Giannandrea a celebrity stylist and global trend innovator. Once you have the opportunity to try this straightener you will never want to use anything else again. Giannandrea says, when in Los Angeles from Hollywood to Beverly Hills it is all about glamour. my clients must always be camera ready for the unwanted encounters with the paparazzi. In New York City you must step up your style choices - be daring, be creative, anything goes. In Tokyo where I travelled with Cameron Diaz and Kristen Stewart for movie premiers and epic hair shows. Tokyo is a very fashion forward creative city with very tricky weather playing into the best and most creative results. In Paris it is all about the details and there less is more, let me be very clear effortless elegance comes by putting in effort! This Global Styler has a Smart Mode function indicated by the M button. This lets the iron do the thinking for you, taking the guesswork out of heat styling. Some of the technical features include Dual Voltage, Velvet touch finish, 1.25" floating plates, LED display screen with Smart Mode option; Far-infrared heating element with optional on/off function, Professional digital tourmaline titanium technology, Fast acting ceramic heater, 10.5' swivel power cord, includes professional silicone heat resistant plate guard for travel and storage and it will automatically shut off one hour after use. Heat Styling should not compromise the health of your hair.