Clinically proven for healthier gums: The mouthwash is backed by clinical evidence supporting its effectiveness in promoting gum health, making it a reliable choice for maintaining oral hygiene. Bacteria-fighting formula: Its specially designed formula actively combats bacteria in the mouth, helping to reduce plaque formation and prevent tartar buildup. This contributes to overall gum health and reduces the risk of gum disease. Freshens breath: In addition to its gum care benefits, the mouthwash also freshens breath, providing a long-lasting feeling of freshness. Daily use: It's intended for daily use as part of a regular oral hygiene routine, ensuring ongoing protection and maintenance of gum health. Overall, Colgate Savacol Gum Care Daily Mouth Rinse seems like a valuable addition to oral care routines, offering effective gum protection and fresh breath benefits.