A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant color and 24-hour wear. HOW TO USE STEP 1 Squeeze a pea sized amount onto the back of the hand, fingertips, or directly onto a brush. STEP 2 Gently pat over the lid using a finger or use a dense shadow brush to swipe over lids, beginning at the center and blending outwards. STEP 3 Add additional layers to deepen color or blend multiple colors together to create desired look. STEP 4 Paint It Up has 20-30 seconds of play time to build, layer, and blend before setting into place.