Previously known as Gel Hold 10, Uptown Gel is an alcohol-based, firm hold gel. It's perfect for adding volume to your style whether using rollers, a blow dryer, or a curling iron. Follow up with aiHr Hairspray for a finish that will hold up throughout the day. With a water-soluble formulation and 21 botanical extracts, you will be able to brush through your hair at the end of the day and you won’t have to fight to wash it out.