I.N.O DOES IT ALL! Detangles and controls frizz Protects hair from heat Keeps color from fading Strengthens, softens and smoothes hair after just one use! Naturally derived Ingredients Repairs damage caused by chemical services heat INSTANTLY. Enhances outer layer of hair to elevate shine and reduce static. Suitable for all hair types Simple to use – only 4 minutes! No harmful ingredients Plant-based Cruelty Free What makes i.N.O Haircare special? i.N.O haircare combines an advanced scientific approach with natural effective remedies. Our formula was developed in the lab using the best naturally-derived ingredients to achieve amazing results and care for your hair, without the use of harsh chemicals. Our vegan hair protein treatment comes from plant-based ingredients like potato, corn, and tamarind fruit. We believe that by incorporating the benefits of Nature with science in our formulas, we can create the highest quality solutions for beautiful results.