Clay Matte Styler J Beverly Hills PLATINUM CLAY, take control with this part styling clay, part dry shampoo to create a strong hold when applied to dry hair or damp hair. Can be applied prior to blow drying to add volume Heat Activated Volume Removes Excess Oil and Build-Up Strong Hold Water-Soluble Directions: Emulsify a small amount between your fingers and apply from the root area out. Apply to damp hair and proceed with blow drying to achieve a high volume look.