Absorbs excess moisture: This baby powder gently absorbs excess moisture to help keep your baby's skin dry and comfortable, reducing the risk of heat rash and chafing. Helps eliminate friction: By reducing moisture and providing a silky-smooth texture, Johnson's Baby Powder helps to eliminate friction, preventing irritation and discomfort. Clean, classic scent: The powder has a clean and classic baby powder scent, leaving your baby smelling fresh and sweet after each use. Gentle and mild: Clinically proven to be gentle and mild, this baby powder is suitable for your baby's sensitive skin. It is dermatologist tested and hypoallergenic, ensuring it is safe for daily use. With its gentle formula and effective moisture-absorbing properties, Johnson's Baby Powder is a trusted choice for keeping your baby's skin soft, smooth, and protected.