Joico’s Colorful Collection preserves all shades of fierce, fabulous, vibrant color with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate Extract. This exclusive anti-fade technology delivers shine, strength, and protection to keep hair beautifully true to hue. Key benefits Nourishes and protects hair Revives vibrancy of red hair Instantly detangles Paraben-free Technology SMARTRELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.