Transform your hair with Joico Color Intensity Color Butter Titanium, a revolutionary hybrid color treatment that enhances vibrancy while deeply conditioning. Whether you're reviving bold color or adding a trendy pop of titanium to blonde hair, this ultra-moisturizing formula nourishes and strengthens strands, leaving them silky, frizz-free, and brilliantly glossy. Delivers vibrant, temporary color with a rich, weightless feel Deeply conditions and restores moisture, perfect for pre-lightened or dry hair Infused with Arginine and Bio-Advanced Peptide Complex? to strengthen and repair Customizable intensity, allowing you to mix, dilute, or layer for a personalized look No commitment color, fading beautifully over time without harsh regrowth Get the best of both worlds-fun, fashion-forward color with deep conditioning benefits in one easy step.