What it is: Introducing NEW Color Intensity Color Butter...brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. What it does: Parched strands become completely quenched, gloriously glossy, and silky to the touch; that's because Color Butter strengthens weak, pre-lightened hair, restoring vital moisture levels that leave hair frizz free and amazingly responsive to styling. The possibilities are endless. Color Butter offers a rich-yet-weightless treatment that gives you the pop of a temporary color with intense conditioning benefits. What else you need to know: Formulated with Joico's state-of-the-art technology-including restorative Arginine, and powerful Bio-Advanced Peptide ComplexTM to strengthen and repair hair-Color Butter is designed to fuse fun and fashion with serious care. Color Butter can be creatively intermixed for endless shade and intensity options. There are three different ways to create your own custom shades: Intermix each shade for strong, bold and artistic customized shades.; Intermix any shade or customized formula with your favorite Conditioner like K-PAK Color Therapy or Moisture Recovery to dilute or lighten the intensity a shade.; Deepen your Color Butter shades by repeating an application 2-3 times. Apply your first application, process, and rinse the hair. Repeat this process 2-3 times to deepen your color butter result.; Product Options Available are as follows: Size : 0.68 oz - Joico Intensity Titanium Color Butter; Option: 6 oz - Joico Intensity Titanium Color Butter;