It’s time we kicked soaps, suds, and sulfates to the curb. All this time shampoo has been stripping the color, natural oils, inherent beauty from our hair. No more. Keracolor Clenditioner is a conditioning cleanser that replaces your shampoo. Clenditioning your hair retains essential oils, and locks in color while gently whisking away dirt with a no-lather whisper. Water is a thief in disguise. Chlorine trace minerals in your water are stealing color, softness, and body. All the heroics but without the cape, Keraclolor’s Krystal Water Complex neutralizes those offenders, leaving behind gorgeous "hello, there" hair. It washes away post process dye with a no-lather whisper at the backbar, neutralizing chlorine trace minerals lurking in tap water stopping oxidation in its tracks. Sulfate free, no-lather formula enriched with mild cleanser that won't strip color or natural oils Keratin based conditioning to hydrate and strengthen the hair Neutralizes chlorine and trace minerals to preserve color and vibrancy and stop mineral buildup