Excellence HiColor Violet and Black shades are new additions to the HiColor shade range featuring 3 Violet shades and 3 Black shades that deliver true to tone color results on dark bases of hair. The collection represents a new and unique shade pallet for HiColor and L’Oreal Technique and will appeal to new HiColor users seeking Violet, Blue, Plum hair color tones to add to their hair. HiColor is a Permanent hair color brand by L’Oreal Technique that is specifically formulated for dark bases of hair. All of the shades in the line provide multi-level lift on dark hair in one step with no brassiness. The shades are mixed in a 1:1.2 ratio with Oreor Crème Developer 30 volume. Processing time is 30 minutes at room temperature. Formulated with Anti-Breakage Ceramide R Complex Provides multi-lift and deposit with no brassiness Specifically formulated for dark bases of hair Long lasting color