Certified Organic: The toothpaste is certified organic by Australian Certified Organic, ensuring that it meets strict organic standards. Fluoride-Free: It does not contain fluoride, making it suitable for young children who may be at risk of swallowing toothpaste while brushing. No Artificial Sweeteners: The toothpaste is free from artificial sweeteners, providing a natural alternative for children's oral hygiene. Gentle Surfactant: It contains only a gentle surfactant, which helps to clean the teeth without causing irritation to the gums or mouth. Fresh Minty Taste: The toothpaste has a fresh minty taste with a hint of strawberry, making it appealing to children and encouraging them to brush their teeth. Safe and Fun Experience: With its natural ingredients and appealing flavor, Little Innoscents Milky Whites Toothpaste offers a safe, fun, and tasty experience for children while introducing them to oral hygiene practices. Australian Made: The toothpaste is made in Australia, ensuring high quality and adherence to strict manufacturing standards. 77% Organic Content: It contains 77% organic ingredients, further emphasizing its commitment to using natural and organic components. Overall, Little Innoscents Milky Whites Toothpaste provides parents with a fluoride-free, natural, and effective option for children's dental care, making brushing teeth a pleasant and enjoyable experience for little ones.