LOMA?Violet Shampoo?blends blue?violet pigments with aloe-based Aloemoist Complex, creatine, quinoa protein, and lavender to brighten blonde and gray hair while neutralizing yellow or brassy tones. The vanilla bean and blood orange scent delivers a fresh wash, and sulfate-, gluten-, soy-, and paraben-free cleansing keeps strands soft and vibrant. Highly pigmented and salon-grade, this gently lathering shampoo is praised for delivering fast tone correction without drying out. Users report softer, shinier color-maintained results with minimal product needed.