-an exclusive proprietary sulfate-free, multifunctional amino acid surfactant technology delivers the most gentle, yet powerfully effective, shampoo formula -guards against waterborne elements that can otherwise dull, discolor or damage hair -helps protect and preserve color vibrancy -gluten-free, plant-based proteins improve flexibility, strength and movement without weighing hair down -pure, crystal clear formula ? no added colorants that cause ?masking? problems common with colorized shampoos and other harsh ingredients -formulated without sulfates, parabens, gluten and added salt -safe for all hair types, all ages