Maybelline Color Tattoo Eyeshadow (Limited Edition) - Blue on By 100 Maybelline's longest-lasting shadow. Cream gel smoothes on for vibrant color that does not fade. Ink technology creates 24HR wear shadow for our most intense, long-lasting color saturation. Cream formula glides on without creasing and keeps color vibrant Ophthalmologist-tested. Safe for sensitive eyes and contact lens wearers. For Best Results: With fingertips, sweep all over eye from inner corner and work outwards. For added drama, darken as desired. Made in USA. Expert tips from Maybelline New York 1. Apply with fingertips for added control. 2. Begin applying at the middle of the lash line and blend color outward so color is concentrated in the center. 3. Use a lighter shade on your lid and a darker shade on the crease and blend outward for a dramatic effect. 4. Contour your brow bone by applying a lighter shade just underneath your eyebrow.