Safe for Daily Use: This cleansing gel is safe to use daily from birth onward, making it suitable for even the youngest members of the family. High Tolerance Formula: Formulated with a high-tolerance formula, it soothes the skin and compensates for the drying effects of bathing, leaving the skin feeling soft and moisturized. Avocado Extract: Enriched with avocado extract, which is gentle and respects newborns' delicate skin, helping to protect their fragile skin cellular capital. Biodegradable and Vegan: The formula is biodegradable and vegan, aligning with environmentally conscious practices. Recyclable Packaging: Packaged in a recyclable pump bottle, Mustela aims to reduce its environmental impact by minimizing plastic use. Reduced Plastic Use: The amount of plastic used in the packaging has been reduced by 12% to 14% since 2010, contributing to sustainability efforts. Dermatologist and Pediatrician Recommended: Recommended by dermatologists and pediatricians, ensuring its safety and efficacy for use on sensitive baby skin. Iconic Scent: Features Mustela's iconic scent, leaving a delightful fragrance on the baby's skin after each use. Alcohol-Free: Free from alcohol, which can be drying and irritating to delicate baby skin, making it suitable for all skin types, including normal skin. Overall, Mustela Gentle Cleansing Gel offers a safe, effective, and environmentally friendly option for keeping baby's skin and hair clean, soft, and moisturized from the very first bath onward.