SWIPE. SHADE. SEDUCE. Draw attention with seductively smooth, ultra-creamy matte and shimmer eyeshadow sticks that set to an all-day, crease-resistant finish. Fueled by Flexi-Lock Technology, it forms a longwearing, flexible cream with an effortless smooth-glide application for smudge-proof color. Blendable, buildable formula stays in place for up to 16 hours. Wear one shade all over the lid, pair matte and shimmer sticks, or layer with powder eyeshadow for custom eye looks. KEY CLAIMS (MATTE FINISH): Transfer- and smudge-proof High-impact color KEY CLAIMS (SHIMMER FINISH): Fade- and smudge-proof Fallout-free DETAILS All-day crease-resistant Up to 16 hour wear Water-resistant Ophthalmologist tested; non-irritating Matte shades glide on instant, high-impact color before locking in a transfer-proof finish, while reflective shimmers build and blend without fallout or fading. Flexible cream allows for enough playtime to layer color with cream or powder eyeshadows. Crease- and water-resistant formula stays in place for up to 16 hours.