Oatmeal Pet Shampoo Concentrate Gallon Oatmeal Shampoo for dogs and cats helps relieve dry, irritated skin with a soothing combination of natural oatmeal, coconut oil, and aloe vera. Oatmeal Shampoo's natural colloidal oatmeal is a centuries-old remedy for dry, itchy skin Soap-free formula is tearless and ready-to-use Natural oatmeal scent Soothes dry, itchy skin and restores moisture Can be diluted 7:1 for everyday use Shampoo Ingredients: 2% Colloidal Oatmeal, Purified Water, Fatty Acids of Coconut Oil, Coco Amide, Coco Betaine, and Aloe Vera in a mild shampoo base. Directions For Shampoo Use: 1. Shake well before using. 2. Wet pet's coat completely with warm water. 3. Dispense a generous amount of shampoo into palm of hand and thoroughly massage into pet's coat beginning at head and working back towards the tail. 4. Avoid getting into eyes. 5. Rinse completely. 6. Repeat as necessary.