Oro Therapy Ruby Keratin Shampoo is for colored and treated hair with Ruby, Keratin and Micro-Active Gold. Enriched with Argan Oil, the shampoo cleanses hair gently, making it luminous, soft and light. Rubino Puro preserves and enhances the shine of cosmetic color, extending its duration thanks to an effective anti-oxidant action. Gentle formula without SLS/SLES. Oro Therapy Ruby Keratin Shampoo benefits: Gold 24K leaves hair brilliant and full of shine, with an incredible weightless anti-age action Argan Oil protects, brightens, nourishes and strengthens hair.