Peet's Fresh Roasted Coffee Roasted after you place your order Uzuri African Your favorite Coffee Flavors available roasted when you order Origin: Africa/Arabia Flavor Profile Wildflower, Black Currant, Malt Sugar African Uzuri In the words of Peet's Roastmaster Emeritus Jim Reynolds, "Coffee can be a powerful means of doing good." That sentiment is the soul of this blend, a unique combination of exquisite coffees from smallholder farmers throughout Rwanda, Kenya, Tanzania, and Ethiopia. Our partnership with the non-profit TechnoServe gives many of these farmers hands-on training to increase the yield and quality of their coffee crops so they can command more favorable prices. Over the years it’s been rewarding and inspiring to see many farmers, through their cooperatives, build schools, install power lines, and provide their communities access to affordable food, among other projects. It was the farmers who gave this truly sustainable, distinctly African blend its name, Uzuri—which is Swahili for beautiful or excellent. We don't think there's any better way to describe coffee with such a flowery fragrance, smooth, malty-sweet flavors, and dark berry juiciness. Uzuri...beautiful. We pair and mix the finest beans, resulting in coffees that open up an incredible world of flavor. We've learned a lot in 50 years. From tasting coffee three times before the beans even arrive at our roastery, to waking up at 4am to deep-roast each bean by hand, to personally testing every order before it ships —everything we do is committed to bringing you the freshest, fullest flavor in every cup.