This is a brand-new stated First Edition/1st Printing hardback with dust jacket of RENEGADES WRITE THE RULES: HOW THE DIGITAL ROYALTY USE SOCILA MEDIA TO INNOVATE. Written by Amy Jo Martin and and published in 2012 by John Wiley Sons, Inc., it is in brand-new, unread condition. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today?s topcelebrities, brands, and sports icons, and how you can follow theirlead. Author Amy Jo Martin is the founder of Digital Royalty and thewoman who pioneered how professional sports integrate social media.In this book she shows how to build a faithful following and beatthe competition clamoring for people's attention by continuallydelivering value - when, where, and how people want it. People wantto be heard, to be involved, to be entertained, to be adventurous,to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.