Gentle Cleansing: Specifically formulated to be gentle on baby's hair and scalp, providing a mild yet effective cleansing action. Enriched with Australian Cotton Milk: Infused with Australian cotton milk, known for its nourishing properties, to provide extra gentleness on newborn, dry, and sensitive skin. Cotton Milk is naturally rich in Omega 6 and 9, which help nourish and moisturize the scalp and hair. Certified Organic Aloe Vera and Natural Vitamin E: Contains Certified Organic Aloe Vera and natural Vitamin E to further enhance the nourishing benefits, leaving the hair clean, soft, and shiny. Hypoallergenic and Dermatologically Tested: Formulated to minimize the risk of allergic reactions, and dermatologically tested to ensure suitability for sensitive skin. pH Balanced: The shampoo is pH balanced to match the natural pH of the baby's skin, helping to maintain its healthy balance. Free from Harsh Chemicals: Mindfully created without soap, sulfates, synthetic fragrances, silicones, MIT/MCIT, parabens, EDTA, artificial colors, or animal derivatives, making it safe and gentle for baby's skin. Vegan-Friendly and Cruelty-Free: Suitable for vegans and not tested on animals, aligning with ethical and environmental values. Australian Made Owned: Proudly manufactured and owned in Australia, ensuring high quality and adherence to strict manufacturing standards. Size: Each bottle contains 500mL of shampoo, providing long-lasting use. Overall, Swisspers Baby Gentle Shampoo offers a thoughtful blend of natural and nourishing ingredients, providing gentle care for baby's hair and scalp while adhering to high standards of safety, quality, and environmental responsibility.