The Famous Players-Lasky Corporation Presents THE COVERED WAGON A Paramount Picture Adapted by Jack Cunningham From the Novel by Emerson Hough Small (4 1/2" by 6") stapled wraps. 8 pages. Criterion Broadway at 44th Street Beginning March 16th, 1923. The premiere advance program (Signal) booklet for the 1923 silent film The Covered Wagon, directed by James Cruze with J. Warren Kerrigan, Alan Hale, Charles Ogle, Lois Wilson, and others. "Tim McCoy, as Technical Advisor, recruited the Native Americans who appeared in this movie which included Northern Arapaho Nation from the Wind River Reservation in Wyoming. "--Joe Franklin. "The covered wagons gathered by Paramount from all over the Southwest were not replicas, but the real wagons that had brought the pioneers west. They were cherished heirlooms of the families who owned them. The producers offered the owners $2 a day (equal to $35.77 today) and feed for their stock if they would bring the wagons for the movie. Most of the extras seen on film are the families who owned the covered wagons and were perfectly at home driving them and living out of them during the production."--Brownlow and Gill. The Covered Wagon was the second highest grossing film of 1923. The film premiered in New York City on March 16, 1923, and ran 98 minutes. A nice colorfully illustrated vintage silent film program booklet. Nearly fine, crisp and quite fresh. A RARE (well preserved) surviving silent film booklet that is now just over 100 years old. PLEASE VIEW OUR STORE FOR MORE GREAT ITEMS THANKS!