Joico Blonde Life Brightening Shampoo, Liter Produces a luscious lather that lifts away dirt and oil SmartRelease Technology packs triple-powered, healthy hair ingredients inside an invisible liposome Unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear Includes arginine, a naturally occurring amino acid that is crucial to hair’s strength Products that include arginine help protect hair and rebuild it from the inside out Monoi oil, a rare, exotic blend of coconut oil and Tahitian gardenia flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage Tamanu oil, a rich, Southeast Asian UV-absorber packed with fortifying omega-6 and -9, helps deeply hydrate hair, bump up shine and banish brittle strands Gently cleanses with rich lather Added softness and smoothness Keeps blondes bright Cruelty free Free of sulfates