Joico Blonde Life Violet Shampoo, Liter Brilliant, brass-neutralizing cleanser that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy Instantly cool brassy tones and brighten cool blonde hair Helps maintain healthy-looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair Includes arginine, a naturally occurring amino acid that is crucial to hair’s strength Products that include arginine help protect hair and rebuild it from the inside out Monoi oil, a rare, exotic blend of coconut oil and Tahitian gardenia flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage Tamanu oil, a rich, Southeast Asian UV-absorber packed with fortifying omega-6 and -9, helps deeply hydrate hair, bump up shine and banish brittle strands SmartRelease Technology delivery system, packs a punch by continuously releasing rosehip oil, arginine and keratin to help repair, strengthen and protect hair from the cumulative effects of daily styling Cruelty free Free of sulfates