#mydentity #MyConfidant Shampoo Unlike any other color care product, #myconfidant builds body and texture making the hair feel super clean while providing the perfect slip! #myconfidant contains advanced Vibrariche Technology for enriched, prolonged vibrancy and intensity of color with 2x the shine! It's formulated without Parabens or Sulfates. And for an extra touch-there's SPARKLES for added color reflection. Color Securing: Prolongs color tone and vibrancy up to 50 shampoos Super Clean Feel: A pH of 5.7 helps remove the most oil and dirt, minimizing color washing out Thick Lather: Unlike any color care system FormulatesFormulated without Sulfates, parabens and sodium chloride.