ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing. Formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and sheen. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy vs. untreated hair. Experience transformation after just one use! Benefits: Gentle cleansing. Boosts hair fullness and volume. Helps hair retain moisture.